One example of a film flourishing in spite of a scandal is “X-Men: Days of Future Past,” which made $110.6 million when it debuted in 2014 - while director Bryan Singer was fending off sexual assault allegations. “The personal life drama or controversies of the talent involved - no matter how unfortunate - historically has had no discernible or measurable effect on box office,” Paul Dergarabedian, senior analyst at ComScore, told TheWrap. “Generally, audiences base their moviegoing decisions on its inherent appeal and the effectiveness of the marketing campaign.”
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While the abuse scandal can’t help, experts say audiences simply aren’t responding to the movie itself.Īlso Read: Jeremy Irons Thinks 'Batman v Superman' Deserved All Those Bad Reviews
That would be only a third of the $116 million the original, “Alice in Wonderland,” made when it opened in 2010. But now, with the weekend’s weak returns, onlookers are saying that Disney will be lucky to make $40 million. The studio, however, predicted a more conservative $60 million to $63 million. It had been tracking to debut at around $70 million, once Monday’s holiday numbers come in.
The film brought in an estimated $28.1 million through Sunday, making it an all out bomb.Īlso Read: Johnny Depp's Lawyer Says Amber Heard Is Claiming Abuse to Score 'Premature' Payday But when news broke of domestic abuse charges filed against star Johnny Depp - just days before “Alice” opened in theaters - the timing couldn’t have been worse. Heading into its domestic debut, the outlook already didn’t look great for the film as critics lambasted it and early tracking set it up for a weak debut. “Alice Through the Looking Glass” has all The Playing Cards stacked against it as the Disney sequel seeks to hold onto its head through Memorial Day weekend.
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